After reading this editorial in the Daily Barometer, I did some online research…
“Renee Brown, the WNBA’s vice president of player personnel, said the league aims to show its players as “mothers, daughters, sisters, nieces and entrepreneurs” and their “womanhood” is important to promote the league.”
So now rather than focusing on women’s abilities as athletes, the people in charge of marketing want to focus on women’s appearance and use that to sell more tickets…
“It’s all contributing to how to be a professional,” league President Donna Orender said of the orientation classes. “I do believe there’s more focus on a woman’s physical appearance. Men are straight out accepted for their athletic ability. That’s reality. I think it’s true in every aspect of the work force. This is all about a broader-based education.”
“Professional”?? Really?? Or is it just reinforcing the idea that women need to compete with each other for men’s attention??
For the full article from the Chicago Times click here.
Photo: Juan23
2 responses so far ↓
WNBA Marketing w/ Makeup? « Sweat It Out: A Self-Esteem Campaign // May 16, 2008 at 8:35 am |
[...] 16, 2008 · No Comments A few days ago, Heidi posted about the WNBA and the requirement to wear make-up for the atheletes to adhere to rules of [...]
Better Not Show Up The Boys: Girls & Basketball in Beaverton, OR « Sweat It Out: A Self-Esteem Campaign // May 26, 2008 at 12:39 pm |
[...] issue has arisen with the WNBA, of which Megan has noted in other posts as well as Heidi in her WNBA Marketing Posts. The issue there is of course make-up [...]